Marketing

Tip #1:

Add a lot of content to your website. Preferably in serviceable English, well written, and cogent. You want to get about 10-30 pages of new content a month, and, also very importantly, get this content linked to. If you write scholarly papers, you can get yourself linked to by .edu and high PR sites, which will sharply boost your site. Finally, by honing in your articles on specific keywords, you can target new areas and reap niche searches.

• phanto04's blog
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Technology managers are faced with an extraordinary communications challenge.  We must keep an almost non-technical crowd sufficiently well informed of the actual technology we deliver for them to fulfill their roles as employees, contractors, suppliers and even customers, while not requiring every one of them to have advanced technical skill. Developing effective metaphors for the technology we deploy will help.

• CDutton's blog
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Most of us are good complainers. When someone doesn't meet our expectations, we let them know. We may even let their boss or mother know. There's nothing wrong with expecting excellence, and taking steps to get it.The problem is, we tend to take excellence - and thoughtfulness, and kindness, and joyfulness - for granted. When things go as we expect, we don't even notice or acknowledge it. Dennis Prager refers to this as the "broken tile" syndrome: look at a ceiling with one broken tile, and where is your eye naturally drawn? To the broken tile, of course. Not to the hundreds of whole ones.

• hjacobson's blog
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Who saw "My Big Fat Greek Wedding?" I wasn't nuts about it, to tell the truth, but I loved one line. The heroine is bemoaning to her mother the fact that her chauvinist father won't let her become independent and she can't make him change his mind, because "he's head of the family."Her mother agrees that Papa is "head" of the family. But, she continues, smiling, "The man is the head, but the woman is the neck, and she can turn the head any way she wants."

• hjacobson's blog
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Twice in the past few months I was talking with prospects who couldn't decide whether to work with me or another marketing consulting firm. But here's the thing: my competition's tagline is: "Separate Yourself from the Competition, Then ELIMINATE them."

• hjacobson's blog
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