AUSTIN, Texas – Not only do optimistic people live happier lives, research shows they decrease their risk of early death by a full 50 percent compared to more pessimistic people. Randy Cohen, Chief Energizing Officer of TicketCity, is sure to live a long, happy life. He shares the keys to life and business success in the forthcoming book Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business into an Amazing Adventure (October 2009, Emerald Book Company).
“Loving what you do doesn’t necessarily mean jumping out of planes or finding a cure for cancer,” says Cohen. “It’s what lights your fire. Now is the time to chase your dreams, pursue your passions and go after your goals with purpose. You have an ‘all access’ pass to an amazing life, as long as you’re willing to use it.”
As Cohen’s title, Chief Energizing Officer, suggests, he has a zeal for life and business. He brings the “WooWoo” philosophy that has made TicketCity successful to readers in Ticket to the Limit. The book combines lessons learned and amazing stories from over 20 years in the ticket industry.
Ticket to the Limit includes profiles of these business greats:
• Roy Spence, founder and CEO of the highly successful advertising agency GSD&M
• Sam Goodner, founder and CEO of Catapult Systems
• Will Muschamp, assistant coach for The University of Texas
• Jon Daniels, the youngest general manager in Major League Baseball
• Tom McEwen, legendary sportswriter
• Richard Garriott, space traveler
• Bode Miller, Olympic skiier
TicketCity buys and sells tickets to all major concerts, theatre performances and sporting events worldwide. They specialize in premium seating and tickets for sold-out events, including major events such as the Super Bowl, the Final Four and the Masters. From its original staff of four employees, TicketCity has grown to a multimillion dollar business, a 10,000 square foot office and more than 35 committed employees. TicketCity’s goal remains to provide each and every one of their 100,000 loyal clients service beyond expectations.
Randy Cohen is an active member of the Young Entrepreneurs Organization (YEO). He has served on the Ethics Board of the Texas Ticket Brokers Association and the Board of Directors for the National Association of Ticket Brokers (NATB). Cohen graduated from the University of Texas Business School with a bachelor’s in Business Administration and a concentration in marketing. He also graduated from the MIT Birthing of Giants and Gathering of Titons programs. Born in Poughkeepsie, N.Y., Cohen lives in Austin, Texas with his three children and two dogs.
Ticket to the Limit: How Passion and Performance Can Transform Your Life and Your Business into an Amazing Adventure by Randy Cohen (October 2009, Emerald Book Company)
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