What if? Isn't that the essence of entrepreneurship that we find it so intoxicating?
How challenging to conceive of a new product, a new way of doing something, a new service. And how rewarding to execute by bringing that product or service to market and have impact on people's lives.
Entrepreneurship gives us permission to think out of the box. To challenge conventional wisdom. To tilt at windmills, to buck the system, to be irreverant, to break the rules.
Being an entrepreneur allows us to be creative in the truest sense: to birth something that has never existed before. And to do so in all its complexity.
